Mission and Vision

Behind every photograph there is not just technology, but a world of emotions and fascinating stories too.

So when transferring digital images to a print, photobook, gadget or album we seek to enhance the emotion.  We offer you the chance to relive and keep these emotions close to hand in your daily existence. Every image you choose to transform from a file to photo is a way of remembering the best days of your life. It is an image you have chosen to freeze in a photo and then celebrate with a print. Looking at these pictures is a bit like reliving them and being able to enjoy them all over again.

Today, digital images offer new consumer experiences that go way beyond the simple printing of a snap on paper.

With just a few clicks, anyone can now customize a photo with special effects to make it unique and then turn it into a decoration for their desk or home, a garment to wear or a game to play with.


To make the experience of reliving and sharing emotions through photography easy, enjoyable and profoundly intense.

To attract more people to digital photography. To create new styles for enjoying photos and to propose new consumer experiences, thanks to a wider use of pictures.

To be a brand recognized throughout the world for its product range, advanced technology, design and innovative ways of celebrating life’s greatest moments.


To help create a world where emotions are enhanced and the enjoyment of everyone’s best experiences can be extended, celebrated and shared with others thanks to groundbreaking technology and expertly designed products.